Bringing your online strategy to life.

Below are some of the tactical solutions we can bring to the table to implement your strategic online plan. Method Works Consulting can work with you to assemble and manage a team of internet professionals to execute your online initiates or work with your agency of record to bring your fundraising initiatives to life online. These tactics may or may not be relevant to your fundraising needs. What would work best for your fundraising campaign would be identified during the strategic planning stage.

• Web Project Management
  Let us help you manage your internet projects from project initiation, business and technical requirements gathering and documentation, planning, content development, design, web development, testing, QA, release, launch, to project closure and lessons learned.

• Content Managed Websites
  Many nonprofits cannot afford to staff web designers and programmers to continually keep their websites up-to-date. If you are publishing a significant amount of content from a number of different authors, you should consider a redesigning your website with a content management system (CMS). A CMS can help you streamline your publishing processes and allow nontechnical users post content without having programming skills.

• Microsites & Landing Pages
  When attempting to gain awareness and market a specific campaign or appeal, it is sometime beneficial to develop a Microsite or a Landing Page to keep the message and calls to action focussed. A microsite can be defined as a campaign focussed website with approximately 5 pages. The microsite should have a clear user pathway with a strong outcome or call to action for the site visitor. Optionally, you can use a landing page which is a one page site with an even more focussed message with only 1-2 calls to action for the site visitor.

• Online Communities
  Whether you are hoping to develop or use this interactive technology we can assist you in creating a sound strategic plan on how to best implement an online community for your donors. From the strategic plan we can then manage the entire process of getting your community online and coach you on utilizing this tool to its fullest potential.

• Social Media Sites
  How to use social media sites to process donations and increase your exposure through popular social sites such as:
  • MySpace
  • YouTube
  • Facebook
  • LinkedIn

• Email Campaign setup and management including:
  • Email communication plan
  • Email design and development
  • Email deployment
  • Email tracking and reporting

• Blogging
  If you can use Microsoft Word or make a donation online, you have the technical prowess to write a blog. This is an excellent way for your organization to portray its unique personality and share success stories. Plus if your blog is written with passion and insight, it can position you as a Thought Leader in your community. Method Works Consulting can work closely with you to:
  • Design and setup a blog.
  • Coach you on how to write a blog that will appeal to your audience.

• Online PR
  How to use new releases, blogs, RSS feeds, social media, and linking strategies as part of your overall PR plan to reach your donors directly.

• Podcasting & Video
  How to use these mediums as part of your online campaign to add value to the user experience.

• Online Giving Sites
  How to use online giving sites to process donations and increase your exposure through the use of Charity Portals and Charity Malls.

• Online Media Buying and Planning
  As part of the overall fundraising strategy we can develop, negotiate, place, report and optimize an online media buy, including:
  • Search engine marketing
  • Social media marketing
  • Directories
  • Paid placements
    
    
• Reputation monitoring
  Weekly monitoring and monthly reporting of what is being said about your organization online; the good and bad. This includes monitoring of social media sites, forums, blogs, websites, and online news sites.

• Web Analytics and Reporting
  Going beyond the numbers to understand what your web analytics mean and how this can be optimized. These reports will integrate all your online fundraising initiatives into one report and focus on your KPIs (key performance indicators).

Contact us to find out how we can help you develop and implement your online strategy.