One size does not fit all.

Method Works Consulting work collaboratively with our clients to determine where to focus their communications resources, evaluating both the short- and longer-term return on investment in expanding their online presence with measurable goals and outcomes.

Our approach to developing your online strategic plan include:

• Goal Setting
  Working with your internal team, we will identify what your business goals are, such as level of engagement with donors, number of members, and the donation targets you wish to achieve.
• Understanding your Target Audience
  Your supporters will be segmented and personas will be created so that we can determine the best ways for you to reach and communicate with them online.
• Online Implementation Plan
  Working with your internal team and/or advertising and PR agency to develop an online campaign plan that can be combined with your traditional fundraising initiatives to create an integrated campaign.

Additional services that can be included in this strategic planning phase are:

• Online Presence Audit
  Determines the effectiveness of your current online presence including:
  • Website audit: how effective is your current website?
  • Search engine findability: how are people finding you online? Are you being found?
  • Online reputation: what are people saying about your organization online?

• Competitive/Peer Analysis
  Examine what other non-profits in your industry are competing for - both attention and donations online. What are they doing and is it effective?

Contact us to find out how we can help you develop and implement your online strategy.